2025.05

Welcome to the Relevant Yield Feature and Information Letter!

Welcome, dear user of Relevant Yield, to the third release of 2025. This release includes many new features. As we have expanded our development team, we aim to continue delivering new updates on a bi-monthly basis.

We have been working on the new GUI for a while, and throughout 2025, updates to various views will continue to roll out gradually. This slower pace is intentional, giving you time to adapt to the new UI workflows as they’re introduced.

Here is a list of the new features and updates added:

1. Updated GUI for menu navigation and the Reports section
2. Search bar added to the top menu
3. Improved reporting overview
4. Improved ad-refresh when empty
5. Scheduled reports improvement: send to non-users
6. AI Help available on every page
7. Demand path optimisation for server-side
8. Additional attributes for Deals in Ad Revenue Insights
9. Tableau and similar data sources import integration
10. Additional SSP API sources and improvements to existing sources
11. Updated logos and names for SSPs and ad servers
12. Updated Prebid Server 3.18

The release will be made available throughout the rest of the week.

 

1. Updated GUI for Menu Navigation and Reports Section

We have just launched a sleeker, lighter top bar and made some slight rearrangements to the menu bar on the left.

The new top bar is slimmer and includes a search bar, making it possible to search for and navigate to items quickly.

We have also moved the “Pinned Reports” to the bottom of the left-hand menu and made the menu slightly more compact, so you can push down the menu items when looking for your pinned reports. Additionally, we have renamed the “Pinned reports” to “Favorites”.

What's in it for you? 

A lighter experience with a new search bar, and a better utilization of the screen and menu in general.

 

2. Search Bar in Top Menu

The new top bar also comes with a search bar, where you can search for more or less anything in your Publisher structure:

What's in it for you? 

Faster navigation, and a quick overview of how you have named your Publisher structure.

 

3. Improved Reporting Overview 

We have reworked the reporting overview to align with our new GUI design, introducing improved filtering options and providing more information for you as a user.

The new overview contains three tabs: All Reports, My reports, and Shared with Me. This makes it easy for you to view your own reports.:

What's in it for you? 

A better, more visually appealing reporting overview that makes it easier to filter reports according to your preferences. This is especially useful when working with many reports.

 

4. Improved Ad Refresh When Empty

You now have the option to trigger the ad refresh faster if there is no ad returned. Systems like GAM expect a minimum of 30 seconds before triggering an ad refresh when an ad has been served, but if no ad has been rendered, there is nothing preventing a faster refresh.

Please note, that this might cause more “auctions” to be generated; so we suggest that you experiment with caution when using the function, and use the limitations we provide with the feature.

What's in it for you? 

A way to potentially do the ad refreshing faster, which could increase your revenues.

 

5. Scheduled Reports Improvement: Send to Non-Users

We have now added the option to share subscriptions with non-users of Relevant Yield, allowing you to schedule and send email reports to anyone with an email address.

Simply write the email in the recipient field, press enter, and you are good to go. You can even mix with exiting Relevant Yield users.

 

What's in it for you? 

This can be very useful, if you want to easily share information with a person outside the tool’s user base, perhaps to send a weekly report or similar.

6. AI Help on Every Page 

With our new top bar, we have also updated the help overview on each page by introducing our AI Assistant. Help can be easily accessed by clicking the “?” icon in the top bar, and the AI will provide a description of your current view in the tool:

You can, of course, still access the Help section and documentation from here as usual.

 

What's in it for you? 

A quick overview of each view for new users, which can be translated into any language they prefer.

Our excellent Customer Success team is always ready to help, so contacting support is also an option, of course!

Would you like to dive deeper into Relevant AI? Check out our guide to using Relevant AI in ad monetisation for best practices, real-world examples, and time-saving tips.

 

7. Demand Path Optimisation for Server-Side

With the last release, we added support for geo-based demand-side optimisation, but only for client-side. Now we have added support to server-side also.

What is in it for you?

A way to automatically disable demand, when users meet specific criteria, such as the geo-location from which they are connecting.

 

8. Additional Attributes for Deals in Ad Revenue Insights

We have added the ability to see a few more attributes for deals, when generating reports using the “Deals” dimension in the Ad Revenue Insight reporting module. The new attributes are:

• Start
• Stop
• Status

Please note that we only report on deals that actually have some data. If there is no data logged for a deal, it will not show up in the list.

What's in it for you? 

A clearer understanding of when deals are scheduled to start and stop, which makes it easier to follow up.

 

9. Tableau and Similar Data Sources’ Import Integration

We now support Tableau through our API integrations. In addition to Tableau, we also support data sources with non-standardised data structures, including dynamic structures created by users.

It works in a similar way to our email-based data importing. However, in this case, it supports dynamic data sources through API imports rather than relying on scheduled CSV reports.  

What's in it for you? 

More flexibility in how you would like to import data from your different sources.

 

10. Additional SSP API Sources and Improvements on Existing Sources 

We have added support or improved API connections for:

• Smaato
• Equativ
• Ströer Core
• Showheroes
• Tableau
• Advisible
• TargetVideo
• AdaptMX

What's in it for you? 

More options to get your API data in, and more SSPs supported when experimenting.

 

11. Updated Logos and Names for SSPs and Ad Servers

We have carried out a general update across most sources in Relevant Yield to better align with the current naming conventions of the ad servers and SSPs.

What's in it for you? 

It will be easier to find the right source you are looking for in the ever growing list of integrations.

 

12. Updated Prebid Server 3.18

We have now updated Prebid server to 3.18.