Lazy Loading Ads in HB Manager

In this section, we will walk you through the different lazy loading settings in HB Manager.

Lazy Load

Lazy loading your Prebid calls on your placements can improve page performance and content rendering, optimise ad placement, and reduce ad impression waste.

The Lazy Load Settings

• Pixel distance from screen (vertically)* - Determine the pixel distance from the screen (vertically) that should trigger the loading of ad unit. The ideal threshold can vary depending on factors like your website's layout, user behavior, and ad placement strategy. It's recommended to find a balance that ensures ads load in a timely manner without negatively impacting the user experience. A common practice is to initiate the load when the ad unit is within a certain range (e.g., 200-300 pixels) of the viewport.

Placement Type Level Activation:

Go to: HB Management > Global HB management > Placement types > Prebid parameters > Generic Placement Data > Edit Built-in setting

Setting up lazy load settings on the placement type allows you to assign the same functionality across multiple sites. This comes in handy when for example your sites share similar structure and have similar repetitive patterns.

Account Level Activation:

Go to: Publisher Accounts > "Edit" Account settings > Account Prebid parameters > Generic Placement Data > Edit Built-in settings

Setting up reload settings on the account level allows you to assign the same functionality placement types across the sites that are mapped under this publisher account. This comes in handy when for example these sites share similar structure and have similar repetitive patterns.

Website Level Activation:

Go to: Publisher Accounts > "Edit" Account settings > website level Prebid parameters > Generic Placement data > Edit Built-in settings

Placement level Activation:

Go to: Publisher Accounts > "Edit" Account settings > Open website > Open placement > Edit Built-in settings

How to Enable/Disable/Override Lazy Loading Settings