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OpenAds Integration

The Trade Desk has launched its own fork of the Prebid wrapper, called OpenAds. Relevant Yield now supports OpenAds, in addition to the Trade Desk Prebid adapter that we've supported for many years.

 

Our initial testing showed no significant difference in performance between the two options for calling The Trade Desk. That said, this could change over time as The Trade Desk continues to develop their solution. We'll keep monitoring and update this article if that changes.

Supported setups

Both integration methods are fully supported:

  • The Trade Desk Prebid adapter (our long-standing integration)
  • OpenAds (The Trade Desk's newer wrapper)

You can run either one, and switch between them per site, based on what performs best for your setup.

Where to find this setting

This setting is configured under Prebid Parameters for The Trade Desk bidder.

To enable it:

  1. Go to Prebid Parameters and select The Trade Desk
  2. Toggle on the Publisher ID field and enter your Publisher ID
  3. Toggle on Use OpenAds to switch that site over to the OpenAds solution
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💡 Note: Because this lives in Prebid Parameters, you can set it up differently per site. For example, you could run OpenAds on some sites while keeping the standard Trade Desk Prebid adapter on others