Welcome dear user of Relevant Yield. This newsletter will be slightly longer than usual, because the last couple of months we have been working on two large projects: improving the Prebid Video support and adding buyer mapping. We have also made several smaller adjustments to the GUI, in particular some improvements in relation to row and table handling.

  1. Improved Prebid video support for HB Manager & HB Analytics
  2. Improved table handling in the GUI
  3. Buyer mapping


1. Improved Prebid video support for HB Manager & HB Analytics

Prebid Video is a larger module in the Prebid framework, and it crystallizes the use of video in relation to headerbidding. The original Prebid module/framework also supported some video features, but what we have added here is improved support for the dedicated prebid video module within the Prebid framework. 

This update improves several areas of Prebid video handling, and it supports outstream and outstream in combination with display and instream capabilities. Additionally, it makes a lot of new placement settings available in the system:


This upgrade is also reflected in our HB Analytics module, which now has some new filtering options, so you can distinguish between display and outstream, even if they are activated on the same placement, which is important from an optimization perspective.


What’s in it for you?

Prebid video sets up a dedicated auction focused on optimizing the auctions across multiple sales sources and therefore, creates a higher competition for your video inventory resulting in higher revenues!

We provide a renderer (player) with the outstream solution, which means that there is no need to work with a 3rd party renderer, and all outstreams delivered will utilize this player, making it look consistent and nice on your webpage.

Our prebid video solution is integrated in the HB Manager and also delivers data to our prebid analytics adapter HB Analytics. This makes it easy for you to set up video-optimized prebid auctions across your SSPs with a great opportunity to optimize and analyze the performance, through cross SSP floor prices, bidder performance, response times and so forth. You can even set up alarms for your video inventory through our new alarms module, making sure you optimize your high-value inventory the right way.

As the solution supports both instream (video-ads shown as clips in a video stream) and outstream (video-ads shown at a specific placement on your website or in your app), it is really easy to take this opportunity to try out our solution specifically for these types of placements/rolls. You can now control a lot of the settings cross SSP in the HB Manager which is really cool and useful:


Instream functions:


If you are not yet using our HB manager, but would maybe just like to try it in relation to video, you are more than welcome to contact us for either a demo or a test of these new features. Trying out the outstream on a new placement on one or a few websites is a good way to check out the really powerful HB Manager and HB Analytics solution. The solution also works with our server-side solution of course.

You can read about how to work with the new functionality here.


2. Improved table handling in the GUI

As you work in Relevant Yield, you are no stranger to working with a lot of data. We are constantly trying to make the GUI better and easier to use, and in this case it is the tables that gets an improvement. We have added:

  • Better space utilization when many metrics are selected, so it is easier to work with multiple metrics at the same time, and keep the overview.
  • Row highlights on hover. This makes it easier to follow the row and the metric values listed, especially when working with multiple metrics and a lot of rows.
  • Heading abbreviations for the metrics.


3. Buyer mapping 

"Finally", I am sure some of you will say! In all honesty this is a feature we have wanted to add for a long time, but due to large important releases it has been delayed a couple of months. We are really happy to be able to present the first version of buyer mapping. What it does is basically give you the option to map your “buyers” (DSP seats), in a similar way that you can do with advertisers.

What’s in it for you?

Most agencies (and some larger brands) work with one or more DSP seats, and as most sales users are attached to a particular media agency, rather than a particular DSP seat obviously. With the new buyer mapping, you can map multiple “buyers” into a new “meta buyer”, containing all their various DSP seats. 


Agency A might be working with three different DSPs, DSP X, DSP Y, DSP Z, all having different seat IDs. Instead of having the three DSPs showing up as individual “buyers”, the new mapping makes it possible for you to see just one accumulated buyer - which is usually what a sales user would like to see.

You can read more about it here.


What's next?

What's next?

We will send you a monthly newsletter update on the new releases, so you are always well prepared, and can check out the new features right away. New releases can also always be found at our support portal here.

If you have any questions, feel free to reach out to me, the support or any other contact you might have, and we will help you out!