A placement label allows you to organise your different placements for Ad Revenue Insights reporting. The function is primarily used as an alternative grouping or reporting dimension compared with the standard “placement” dimension.
How Does It Work?
If you go to your placements (in Publisher accounts → edit a publisher → choose and expand a website), you will see the placement label as an empty field next to the placement’s name:
When you start typing a label, a list will automatically populate. This list can then be used from the drop-down menu on the next placement, so you do not need to re-enter the same value multiple times.
The label list will always consist of the labels actively used in the system. To remove a label entry, simply ensure it is not used by any of your placements.
What Can You Use It For?
A label can be anything, as it is an open label that your organisation can use to group placements in a way that is important to you. Here are a few examples to get you started:
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Media type: Display, Native, Video, App
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Above or below the fold
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Front page vs articles (if you use different placements for this)
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Content groupings across websites: News, Cars, Sports, Fashion
Please note that only one placement label can be attached to each placement, so it is worth considering which approach brings your organisation the most value.
How to Report on It
Once you have entered the first placement label, a list will be generated, and this will activate Placement labels in the API reporting dimensions. Simply select the dimension and run your report, or create your dashboard using it.
If you cannot find Placement labels as a dimension, please ensure that you have added at least one placement label to a placement.