This article highlight the dimensions and metrics available in the ad server forecast reports and dashboards.
The dimensions and metrics available in the forecast reports, dashboards and alarms are:
These are the dimensions available (they are also available as filters):
Date: Will show the dates, based on your date granularity.
Adserver: Shows the ad server the forecast data is collected from.
Publisher: Shows the "publisher" the data is mapped to in Relevant Yield
Site: Shows the "site" the data is mapped to in Relevant Yield
Placement: Shows the "placement" the data is mapped to in Relevant Yield
Source: Shows the "source" the data is mapped to in Relevant Yield
Sales Rep.: Shows the forecast, based on the advertisers mapped to a particular sales representative in Relevant Yield.
Advertiser: Shows the forecast per advertiser in Relevant Yield.
Line Item: Shows the forecast per line-item.
Order: Shows the forecast per order.
These are the metrics available:
Revenue: The forecasted revenue generation from the ad server (please notice that only direct and guaranteed deals are considered here)
Forecasted inventory: The expected inventory in the ad server
Reserved impressions: The currently reserved impressions (based on the latest import of forecasting data)
Sell-through %: The sell-out rate in % of the inventory vs the reserved impressions
(Please notice that forecasts are only available for GAM at the moment)