Here we cover the forecast reports, how they work, what data they are based on, and some do's and don'ts!
What is the forecast report?
The forecast report can be used to get an overview of the sell-out rate on your websites. It is intended to give the user a broad perspective on how much inventory is left, and if target sell-out rates are being achieved.
The forecast report can be added as a regular report, as a dashboard, or even used as an alarm.
Please notice that the forecast report is not activated as a default, but you can always ask our support for help, or do it yourself by following the steps below.
Activating the forecast report
You activate the forecast report, by enabling the import of ad server forecasting data, and then saving.
This function can be found at: Configuration -> Integration. Press edit on the "GoogleAdX" type SSP in the column of your existing SSPs:
Please notice that the first import of forecast data is done with the normal data population the following day; so if you need to have the data before that, you would have to trigger a manual import by pressing edit again on your "GoogleAdx" SSP, and press "Import data" manually for a maximum of 90 days:
Setting up the forecast report:
If you would like to set up a forecast report you simply select the forecast type report (or dashboard):
How we collect and use the data:
The Forecast report and dashboard, is based on ad server data, that we collect from the ad server APIs. We collect this data once a day during our normal import cycle, so it is important to understand that the data visible in Relevant Yield might differ slightly form the current data in your ad server during the day.
One thing to consider is also that the forecast report reflects reserved impressions, so OpenRTB and non-guaranteed deals are not reflected in the forecast report. What this means is that the forecast report is more to be considered as the "minimum currently sold", as OpenRTB and non-guaranteed deals are likely to show up on top of the data.
What can be reported on:
