Optimize Revenue with Prebid Floor Prices: Override SSP Values, Set Currency, and Include Amazon TAM/UAM.
The Prebid Floor price module enables you to set floor prices straight in the auction, overriding the values you have in your specific SSPs. This is a very useful tool as it opens up a lot of optimization across all of your revenue sources.
Please notice that if an SSP does not support the Prebid Floor price module, it will simply use the floor price you have set in that particular SSP.
Placement level floor price
The Floor prices can be set on the placement level in the HB Manager tool, so just navigate to the placement you would like to adjust in your Accounts/Publisher/Website and it looks like this:
- Price Floor: enables the Floor price you have entered across all the SSPs you have running on that placement (that support the Floor price module), and the second option
- Price floor currency: sets the currency you would like to use across the call.
Please notice that the Floor price module also works with Amazon TAM/UAM, if you are working with them in the HB Manager; even though they are strictly speaking not part of the Prebid auction.
Website level floor price
You can similarly set up the floor price on the website level (affecting all the placement under that website).
In your publisher account, on desired website, click on the "Prebid parameters".
Then click to open the "Generic Placement Data" and it will give you the same possibility to set up floor price. Press OK and save the changes at the bottom of the page.
Account level floor price
You can similarly set up the floor price on the account level (affecting all the websites under that publisher).
On your publisher account find the "Prebid parameters" on the top, under "Programmatic info" and follow the same steps as above.
Global level floor price
You can similarly set up the floor price on the global level (affecting all the publisher). This can be done under "HB Management" tab > Global HB Management > Prebid parameters"
