Optimize Revenue with Prebid Floor Prices: Override SSP Values, Set Currency, and Include Amazon TAM/UAM.
The Prebid Floor Price Module allows you to set floor prices directly within the auction, overriding the values configured in your specific SSPs. This tool is highly useful as it enables significant optimisation across all your revenue sources.
Please note that if an SSP does not support the Prebid Floor Price Module, it will default to using the floor price set within that particular SSP.
Placement-Level Floor Price
Floor prices can be set at the placement level within the HB Manager tool. To adjust the floor price for a specific placement, navigate to the desired placement under Publisher Accounts > Publisher > Website. The interface will appear as follows:
- Price Floor: Enables the floor price you have entered across all SSPs running on that placement (for SSPs that support the Floor Price Module).
- Price Floor Currency: Sets the currency you would like to use for the auction.
Please note that the Floor Price Module also works with Amazon TAM/UAM if you are using them within the HB Manager, even though they are not technically part of the Prebid auction.
Website-Level Floor Price
You can also set a floor price at the website level, which will apply to all placements under that website.
To do this, navigate to the desired website in your publisher account and click on "Prebid Parameters".
Next, click to open the "Generic Placement Data" section, where you will have the option to set the floor price. After making the necessary adjustments, click OK and save the changes at the bottom of the page.
Account-Level Floor Price
You can also set a floor price at the account level, which will apply to all websites under that publisher.
In your publisher account, locate the "Prebid Parameters" at the top, under "Programmatic Info", and follow the same steps as outlined above.
Global-Level Floor Price
You can also set a floor price at the global level, affecting all publishers. This can be configured under the "HB Management" tab by navigating to Global HB Management > Prebid Parameters.
