Mapping Advertisers & Buyers for reporting

In the API Insight product, you have the option to map all the Advertisers and Buyers that we collect through your API connections. Because we collect the Advertisers and buyers from many different sources, they sometime show up multiple times with different naming conventions. This potentially create a fragmented view, as the same advertiser or buyer show up in several entries. The mapping of Advertisers and Buyers can help against that, and here is a summary of the advantages of using the feature:

  • Mimic the same Advertiser and Buyer structure you have in your CRM
  • A more precise overview as the same Advertiser/Buyer only show up as one entry. 
  • Unique Advertiser and Buyer mappings, can be used independently by different users.
  • Build fully customized mappings, fx. business vertical mappings.

Mapping your Advertisers

In your account there is a default Advertiser mapping, which is based on the most common mappings, and provided by Relevant Digital. This one might not fit all your needs through, so you do have the option to build your own Advertiser mappings, by assigning multiple Advertisers into one "new" Advertiser. Think of it as pooling or mapping multiple advertisers into one Advertiser. The reason you might want to do this is because the same Advertiser might show up multiple times, with different names; as the data is coming from different Adservers and SSPs. 

Simply go to Global settings and select Advertisers/Buyers and mappings. You will then see a list of the current Advertiser lists. Here you can start building your own Advertiser list, or you can select which of the current lists that should be used as a default list in your dashboards/reports (please notice that you can switch this in the Dashboard/reporting also, so it is possible to let individual Dashboards/reports work with different Advertiser lists).

If you choose to add a new list or edit an existing, you a chance to map multiple advertisers into the same advertiser, by searching in the "Add new mapping from target advertiser field". Normally you would add more than one, so they all refer to the original (first selected) Advertiser. Once added, it will show up in the list to the right. 

Once an advertiser has been mapped, you can see how the mapping would match the last 60 days of advertisers, so you can have a quick sanity check. You also have the option to Edit the Advertiser, and by doing so you can add semantic rules for auto-inclusion of new advertisers into the mapped advertiser:

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By selecting to map on "Map words / phrases", you can ask Relevant yield to automatically add all the new Advertisers, that comes into the system, so a good stable rule will make sure that your list stay up to date. You can always press the "Last 60 days" button, in order to see the consequences of your new rule. 




Mapping your Buyers

Simply go to Global settings and select Advertisers/Buyers and mappings. Once inside you can select the "Buyers" sheet, and start building your Buyer mapping. 

The Buyer mapping works identically to the Advertiser mapping, so we refer to the information on how to do the Advertiser mapping.


How can I use the mapping?

In each of the dashboards or reports you create, you can select which Advertiser or Buyer mapping you would like to use; by pressing the "other options" in the settings view:

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If you are working with the Buyer or the Advertiser dimension, these changes will be easy to spot, as the list of the entries will change based on the mapping used. So you can also have one Dashboard utilizing one Advertiser mapping, and another dashboard utilizing another mapping; if you would like to keep a good overview across several mappings.