This document explains how to customize bidder logos in Prebid to enhance clarity and reduce visual confusion caused by aliased bidders.
Overview
In the Prebid environment, some bidders presented in the bidder section are “aliased bidders” of existing bidders. For example, the “Project Agora” bidder is an aliased version of the “Appnexus” bidder. This situation can also occur with agencies utilizing Supply-Side Platforms (SSPs) that are integrated directly into publishers' Prebid setups.
To enhance clarity and avoid visual confusion when multiple bidders share similar identities, we have added an option to override the default logo for the original bidder with the correct company logo. This ensures that the correct logos are displayed, making it easier to distinguish between similar bidders in your setup.
How to Override Bidder Logos
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Navigate to Configuration
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Access Integrations: Click on the SSP to which you want to assign a new logo.
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Add Logo URL: Enter the URL of the logo you would like to use for the aliased bidder in the designated field.
By implementing these changes, you can provide a more accurate visual representation of your bidders, reducing confusion and improving the overall user experience.