Different setup levels of your Header Bidder
The HB Manager works with different levels of setups, intended to make it as easy as possible for you to create cross Publisher/site setups of your most common placements, but at the same time give you the opportunity to really dig in and granularize your prebid setups exactly as you want to.
The 3 main levels the HB Manager works with are:
- The Global level: This is intended for your most common placements types, and Bid parameters that will be used across your entire Publisher/Site network.
- The Publisher level: If you prefer to override your Global Placements types/Bid Parameters or simply add additional ones for a particular Publisher, you can do so in the Publisher account. This will then be available to all the Websites in that particular Publisher account.
- The Website Level: If you prefer to override your Global Placements types/Bid Parameters or your Publisher account Placement types/ Bid parameters; you can do it on a site level. In fact you can even create multiple "Section" or "Placement" instances per website, enabling you to have a completely different Prebid setup for a particular placement or section if needed.
Utilizing these different levels or hierarchies can very useful in situations where you want run specific Bidder/SSP setups, have different adservers involved, or when you want to run prebid setups based on specific media types; fx a different prebid setup for your Video Bidders/SSPs. In fact you could create a unique prebid setup for each placement on each webpage/article, but we certainly don't recommend you to do it!
Setting up your Global Placement types and Bid Parameters
When setting up your Global placements and Bid parameter we recommend that you think about those Placement types that you intend to run across most or all your Publishers/Websites.
By pressing Placement types in the Global HB Management area, you can create the type of placements you intend to use:
Normally you would give the placement type a name, and then add the dimensions the placement type is intended to call. In the Edit dimensions you can also setup a viewport configuration, if you intend to use Responsive placements on your website:
You don't have to add any Prebid paramters unless you want/need to. There are cases where certain Bidders require you to end in additional information, but we will always help you with this during the Onboarding phase. If you are uncertain, feel free to reach out to our support. Please notice that if you select to add a Prebid parameter to a particular placement, it will only apply to that particular placement.
If you want to add a global Prebid parameter, you simply press the Bid parameters button in the HB management, next to the Placement types we just edited above. This will bring you to these options:
Here you can add Prebid parameters, parameters that will apply to all your Prebid setups, unless you override them on a lower level; which is useful if you plan to use it everywhere.
The Generic placement data in the view above, will give you the option to add generic data for your placements, fx borders or other custom parameters. This is also where you would activate Prebid server, so you can call both Client-side and Server-side.