What are Publisher Accounts?

The Publisher Accounts section keeps track of all the publishers, websites, and placements you are working with. It also shows how your adserver and supply-side platforms (SSPs) are connected to these.

Publisher accounts operate on three levels:

1. Publisher Accounts
2. Websites
3. Placements

The Publisher Account Level

The Publisher account level is the highest reporting level within the system. It can also have external users associated with it.

External Users on Publisher Accounts

If you have an external publisher or stakeholder who should only have access to specific websites under a particular publisher, you can create an "external user" for that stakeholder, which is essentially a publisher user. This ensures they only have access to the relevant websites associated with that Publisher account.

By clicking on the user icon within the desired publisher account, you can add specific "external users" and restrict their access to only the websites under that publisher account.

You can also send them their login credentials directly from the user interface (UI).

At the account level, you can limit the reporting dimensions and metrics that external users can or cannot access.

Default Publisher Account

If you do not have any external stakeholders outside of your own publishing organization, you may only need to add one Publisher Account—your own organization.

The Website Level

Websites can be created under the Publisher account. To add a website, simply click the “+” sign in the websites section.

After pressing the “+” sign, you can open up the website section and start entering your information. The Domain* field should contain the website name you want to display later in the reports under the "site" dimension.

Placement Level

You can add a placement by pressing the “+” sign under the Placements section, which will allow you to edit your New Placement.

Information to Include for Your Placements

When adding a placement, you should include the following information:

• Name: The name you choose for your placement. Use a name that is easy to identify.

• Adserver: Specify the adserver you are using, along with the placement/ad unit code. Note that multiple placements can be grouped together if your adserver's granularity is larger than what is used in the SSPs. The adserver list is based on the adservers you have added in the Integrations under Configuration. Here you can find more information about setting up an adserver.

• SSPs: Select which SSPs to use and enter their IDs. Different SSPs operate with different IDs. It is possible to add the same SSP multiple times from different SSP accounts. The SSP list is based on the SSPs you have added in the Integrations under Configuration. Here you can find information about setting up an SSP.